AI Insights · Timothy · January 2023
Top 5 Social Apps on Android in Belarus: Q4 2022
In Q4 2022, TikTok, VK, Spin the Bottle, OK, and Bigo Live were the top-performing social apps on Android in Belarus. Here's a breakdown of their weekly downloads, revenue, and active users.
The fourth quarter of 2022 saw notable activity in the social app landscape on Android in Belarus. The top five apps—TikTok, VK: music, video, messenger, Spin the Bottle: chatroom app, OK: Social Network, and Bigo Live - Live Streaming App—showed varying trends in downloads, revenue, and active users.
TikTok experienced a significant peak in downloads towards the end of December, reaching approximately 26K in the final week. Weekly revenue showed a gradual decline from around $23.7K at the beginning of October to about $16.2K by the end of December. Active users consistently increased, starting at 1.13M in early October and reaching nearly 1.18M by the end of the quarter.
VK: music, video, messenger maintained a steady download rate throughout the quarter, peaking at around 11.1K in the last week of December. Revenue fluctuated slightly, averaging between $1.8K and $2.4K weekly. Active user numbers saw a minor dip, starting at 1.59M in late September and ending at 1.54M by the end of December.
Spin the Bottle: chatroom app had a relatively stable performance with weekly downloads ranging from 454 to 728. Revenue showed minor variations, hovering around $1.4K to $1.9K throughout the quarter. Active users grew gradually, from 2.1K in late September to around 2.4K by mid-December.
OK: Social Network saw a consistent increase in downloads, reaching a high of approximately 5.8K in the last week of December. Weekly revenue fluctuated slightly, with a notable peak at around $2K at the end of the quarter. Active users increased steadily, starting at 301K in late September and reaching over 322K by the end of December.
Bigo Live - Live Streaming App had a modest performance in terms of downloads, peaking at around 758 in late October. Revenue remained relatively low, averaging around $300-$400 weekly. Active users showed a steady trend, starting at 9.6K in late September and ending at about 9.8K by the end of December.
These insights are based on data from Sensor Tower. For more detailed analytics and trends, visit Sensor Tower’s platform.
